Is your Blog Working For Your Site?
Alright right now we know www.lizmade.ga articles is king. And definitely since i’m creating our personal blogs, (remember blogs is certainly short slang for Websites – which is what the “formal and official” name is), almost all of our facts is going to be “unique” and “Original”. Yet every so often, since we could only our, and since we simply cannot “create” more and more information, we should copy information from other websites. That is interesting. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now allow me to make this clear. If you are offering a service to the people, where most of your business should be to offer away links to other places wherever people may get information, in other words you are a repository where persons come to get backlinks, because you already have all the investigate – that is fine. Mainly because what you will loose in content, you will make-up in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the only parameter a great Search Engine looks at. Not with a long taken.
This really is a critical indicate keep in mind. Almost everything we will talk about, every method, by content to email to email lists to no matter what, has nevertheless one goal in mind. To consistently and constantly maximize and build your internet site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the program you are offering, to come back. So please differentiate regarding the end goal plus the methods. Content (discussed inside our first article) is a technique towards the aim of getting listed in a good status on a internet search engine, and the objective is to experience people apply and come to your web-site or weblog, and generate a “buzz” about it. (We is going to talk about this much later inside our series. )
Let us get back on content for that moment. In this article we are referring to something that most writers know about and are knowledgeable about. Text, ideas, phrases. Main, unique text message.
So to be able to continue on our fairly logical path, all of us will now focus on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Before explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more thoroughly.
If you have a website selling your hair beauty products, you will want to sell your materials writing articles around what you are selling. Obviously if you create something about the between different models of dishwashers, this is not gonna relate to the “subject matter” and articles of your site. So you will certainly write articles around your mane supplies. You are going to write article content on good hair care, in order to dye flowing hair, how to get rid of split-ends, how often to shampoo etc . etc .
Our magic hair internet site is called “Hair Is Not Forever”. Yet this is our site at the moment and we will retain it as we complement. hairisnotforever even offers a weblog. This blog we all will call “SilkyFairHair” and we will put it, for the sake of our model in under the name of the proprietor who will be aptly named Mr. Nor Hair. Right now we have the following:
1 . Website – Locks Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles specially when I get to the article within the importance of choosing the best name.
And so Mr. Nor Hair and his wife, Mrs. Purple Mane work together. They create the web page, get each of the necessary stuff to sell a thing on it, set a couple of content articles about hair and relax and wait for a people to come beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you claim in English language, “Knock. Topple. Good Morning! Any person Home? inches
Okay the Hair couple learn about keywords. Hence they create articles by which EVERY word has the phrase hair in it (or balding). Yet hair is the name of the game. They make sure their content material is basic, and once they have written two HTML pages of scalp articles, smartly placed by way of a cousin the graphic specialit (who is normally bald) around the advertisements to get hair products and now they presume they are carried out!
Woah! Certainly not by a LONG SHOT! Here is just where it gets depressing with respect to the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key phrase is something which the search engine can look for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we refer to are in two distinct and totally different locations. The first in the site header with the site. about what is known as the section with respect to “meta” tags. We will certainly deal with the meta tag in a different article, nevertheless let us simply just say they are the keywords most search engine look for (with their “bots”) when visiting your internet site. An example coto tag just for keywords about our internet site may be like this:
Again within our article(s) on meta tags all of us will discuss these keywords, and meta tags, but for today take it as a granted these are a few of the keywords which will be in the destinazione tag.
If the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta draw and suspected that was what the internet site was about and listed the web page under all those keywords. This is caught onto immediately, and humans being the crafting devils they are, began list keywords that had not do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)
So adult porn sites especially, adopting this as yet an additional “fool the engine” strategy, would set keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous name and voila, more traffic.
Consequently in the limitless battle Search engines like google caught on, and do a few issues. They deprecated the importance belonging to the keywords in the meta tags corresponding to their methods, UNLESS this great article on the site basically did match the keywords. Of course , this was not enough while porn sites will place “real” articles around their particular stuff. I will give you a REALISTIC example which I find funny, but it is very serious.
In one of my personal posts in the blog, you will find my bio which is found by search engines like yahoo. The other day I just received an email from an oldtime flame of mine saying “I freaked out. I just googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! inch So I visit and Yahoo it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Biography – The Real Version by Tushy” last but not least I click and obtain led to a second site (no url here as I will not want to publicize that site for obvious reasons) and I come to a porno site which will ripped off, out of all the content around the internet, MY PERSONAL profile to use around all their porn advertisements. UGH! However you see that is normally how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two scenarios: 1 . You could have keywords inside your meta indicate (and you ought to have them! ) The little Internet search engine “bot” (that is a computer software whose task it is to travel around around the Internet, never rests and never consumes and enters all those porn sites as well!, and covers information on EVERY sites so the information may be categorized), goes to our internet site of hairisnotforever and flows the keywords on the web page. Then this little bot makes a snapshot of the site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines have a tendency “see”, they are simply NOT visual (males will be visually oriented not Search engines like yahoo! ) and so graphics are not taken into account unless you use the alternative tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember classic content! )
2 . You have no keywords in your destinazione tag hence the engine simply looks at your articles.
So each of our happy couple figures ok lets put the word locks say, in every single sentence in least 3 times. NO! Have a tendency do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used often, but NOT over-used.
Now when you Google with regards to hair items using the expression “balding”, the Search Engine has the keyword, and based on a million parameters decides what position regarding specific keyword, hairisnotforever could have, and rss feeds it out.
Thus our few figures the particular hell. We will also sell mascara, plus they put in a photo advert plus the word wimpernfärbung in their keywords, without having virtually any content for doing this. Well then is going to be listed seeing that the last of your last from the last for anyone looking for “mascara”. So in this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta draw. ”