Is your Blog Working For Your Website for your company?
OK right now we know dlfex.theene.eu.org content is king. Last but not least since people are creating our very own blogs, (remember blogs is usually short slang for Blogs – which is what their particular “formal and official” brand is), the majority of our data is going to be “unique” and “Original”. Yet every so often, since i’m only people, and since we all simply cannot “create” more and more details, we should copy data from other web sites. That is nice. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now i want to make this apparent. If you are giving a service in people, where your main business should be to offer away links to other places wherever people will get information, therefore are a repository where persons come to get backlinks, because you already did all the research – that is fine. Mainly because what you will loose in content material, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITORS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine looks at. Not with a long shot.
That is a critical point to keep in mind. All kinds of things we might talk about, every single method, by content to email to data to anything, has although one aim in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the service plan you are offering, to come back. So please differentiate between end goal plus the methods. Articles (discussed inside our first article) is a approach towards the aim of getting classified by a good situation on a google search, and the target is to own people work with and arrive to your web-site or weblog, and create a “buzz” about it. (We will talk about that much later in our series. )
Let us get back to content for the moment. Here we are dealing with something that almost all writers find out about and are familiar with. Text, text, phrases. Primary, unique text message.
So to be able to continue on our own fairly logical path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Before explaining just what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.
If you have an online site selling scalp beauty supports, you will want to sell off your materials writing content material around everything you are selling. Definitely if you write something about the difference between the latest models of of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you might write article content around flowing hair supplies. You can write articles or blog posts on good hair care, approach dye hair, how to get eliminate split-ends, when to shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not really Forever”. Nevertheless this is the site for the moment and we will keeping it as we go along. hairisnotforever also has a blog page. This blog all of us will call up “SilkyFairHair” and we’ll put it, in the interest of our case in under the proprietor who’s aptly known as Mr. Neither Hair. So now we have the following:
1 . Internet site – Hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These names Are crucial and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles especially when I get to the article at the importance of choosing the best name.
Hence Mr. Neither Hair great wife, Mrs. Purple Head of hair work together. They create the internet site, get each of the necessary products to sell anything on it, set a couple of article content about mane and sit back and wait for the people to arrive beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you declare in The english language, “Knock. Hit. Good Morning! Any individual Home? ”
Okay the Hair couple learn about keywords. And so they set up articles in which EVERY sentence has the expression hair in it (or balding). But hair may be the title of the video game. They make sure their content material is first, and once they may have written two HTML internet pages of frizzy hair articles, strategically placed by way of a cousin the graphic musician (who is certainly bald) surrounding the advertisements for hair products and now they think they are done!
Woah! Not really by a EXTENDED SHOT! And here is where it gets depressing pertaining to the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key phrase is something that the search engine will be for and validate (in our day), to use as among the parameters about how to list your site.
The keywords we all refer to will be in two distinct and totally different locations. The 1st in the webpage header of your site. in what is known as the section for “meta” tags. We might deal with the meta tag in a numerous article, on the other hand let us merely say these are generally the keywords most google search look for (with their “bots”) when visiting your web sites. An example traguardo tag for keywords about our internet site may mimic this:
Again inside our article(s) in meta tags we will discuss these keywords, and the meta tag, but for now take it as a given these are some of the keywords which is in the coto tag.
If the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and thought that was what the web page was about and listed the web page under the keywords. This is caught through to immediately, and humans getting the crafting devils they are simply, began listing keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Hits & Eyeballs)
So adult sites especially, adopting this kind of as yet an additional “fool the engine” technique, would set keywords like “hair”, “technology” etc . to their meta tags, and present the site an innocuous name and bam !, more traffic.
Therefore in the never-ending battle Search engines like google caught about, and performed a few details. They deprecated the importance of the keywords in the meta tags matching to their methods, UNLESS a few possibilities on the site basically did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” content around all their stuff. I will give you a SUBSTANTIAL example that we find funny, but it is very serious.
In one of my posts in the blog, completely illuminated my biography which is noticed by search engines like yahoo. The other day I actually received a message from an old flame of mine expressing “I freaked out. We googled you, under Ted Gross Article writer, and you are associated with a site about tushy’s! ” So I get and Google it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” as well as I just click and receive led to an additional site (no url in this article as I do not want to publicize that site for the purpose of obvious reasons) and I come to a adult porn site which in turn ripped off, out of all the content over the internet, MY profile place around their particular porn adverts. UGH! Nevertheless, you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two situations: 1 . You may have keywords inside your meta draw (and you need to have them! ) The little Internet search engine “bot” (that is a software application whose job it is to travel around around the Net, never naps and never consumes and climbs into all those porn sites also!, and covers information on ALMOST ALL sites and so the information can be categorized), pertains to our internet site of hairisnotforever and states the keywords on the web page. Then this little android makes a overview of the website page. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines do “see”, they are simply NOT visible (males are visually oriented not Search engines like google! ) so graphics aren’t taken into account until you use the oll (derb) tag. ) The methods get more and more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember classic content! )
2 . You have no keywords in your meta tag hence the engine simply looks at your articles.
So each of our happy few figures ok lets position the word mane say, in every sentence for least 3 times. NO! Can not do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used usually, but NOT overused.
Now as you Google pertaining to hair goods using the expression “balding”, the Search Engine has the key phrase, and dependant on a million guidelines decides what position with the specific key word, hairisnotforever will have, and nourishes it out.
Consequently our few figures the actual hell. All of us will also sell off mascara, and so they put in an image advert plus the word wimpernfärbung in their keywords, without having any kind of content for this. Well then will most likely be listed for the reason that the last from the last of your last for anyone looking for “mascara”. So with this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta draw. ”