Is your Blog Working For Your Website for your company?
Fine so now we know content is king. Of course since our company is creating our blogs, (remember blogs can be short slang for Blogs – which is what their very own “formal and official” term is), almost all of our facts is going to be “unique” and “Original”. Yet occasionally, since people are only person, and since all of us simply cannot “create” more and more info, we might copy details from other sites. That is nice. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now i want to make this distinct. If you are giving a service to the people, where your main business is usually to offer out links to other places wherever people will get information, therefore are a database where persons come to get links, because you already performed all the homework – that is fine. Because what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long taken.
That is a critical point out keep in mind. Anything we definitely will talk about, every method, right from content to email to data to anything, has nonetheless one target in mind. To consistently and constantly enhance and build your website “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the service plan you are offering, to come back. So please differentiate between your end goal as well as the methods. Content (discussed in our first article) is a approach towards the goal of getting listed in a good location on a google search, and the objective is to contain people employ and arrive to your web page or blog, and create a “buzz” regarding it. (We should talk about that much later within our series. )
Let us resume content to get a moment. Here we are speaking about something that most writers learn about and are familiar with. Text, words, phrases. Basic, unique text message.
So to be able to continue on our personal fairly rational path, we will now pay attention to the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Prior to explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.
If you have a website selling hair beauty aids, you will want to sell off your materials writing content material around the things you are selling. Definitely if you publish something about the between different types of dish washers, this is not gonna relate to the “subject matter” and content material of your site. So you will certainly write articles around hair supplies. You will write articles on great hair care, in order to dye hair, how to get rid of split-ends, when to shampoo or conditioner etc . etc .
Our magic hair internet site is called “Hair Is Not really Forever”. Although this is the site for the time being and we will keep it as we complement. hairisnotforever even offers a weblog. This blog we will phone “SilkyFairHair” and we will put it, in the interest of our model in under the name of the proprietor who is aptly called Mr. Neither Hair. Right now we have the following:
1 . Internet site – Hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles especially when I arrive at the article relating to the importance of finding the right name.
Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Curly hair work together. That they create the website, get all the necessary stuff to sell something on it, set a couple of article content about your hair and relax and wait for an people to come beating the “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you declare in British, “Knock. Knock. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. Therefore they produce articles through which EVERY sentence has the phrase hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content is classic, and once they may have written two HTML internet pages of curly hair articles, strategically placed by their cousin the graphic designer (who is normally bald) throughout the advertisements for the purpose of hair products and now they presume they are done!
Woah! Not really by a LONGER SHOT! Here is wherever it gets depressing with regards to the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or if you wish, types. A keyword is a thing that the search engine will be for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different locations. The first in the web page header with the site. in what is known as the section with respect to “meta” tags. We can deal with the meta tag in a unique article, however let us just say these are generally the keywords most google search look for (with their “bots”) when visiting your websites. An example coto tag just for keywords upon our web page may look like this:
Again inside our article(s) about meta tags we will talk about these keywords, and the meta tag, but for at this moment take this as a granted these are a few of the keywords which will be in the coto tag.
If the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and assumed that was what the site was about and listed the site under the ones keywords. This was caught on immediately, and humans simply being the handy devils they are simply, began detailing keywords that had nothing to do using their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult sites specifically, adopting this as yet one other “fool the engine” technique, would put keywords just like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous name and bam !, more traffic.
Thus in the limitless battle Search engines like google caught on, and did a few factors. They deprecated the importance of the keywords inside the meta tags according to their algorithms, UNLESS the content on the site actually did match the keywords. Of course , this did not include enough while porn sites will set “real” content around their particular stuff. Let me give you a TRUE example which I find funny, but it is extremely serious.
In one of my personal posts in the blog, you can view my biography which is picked up by search engines like yahoo. The other day I just received a message from an old flame of mine stating “I freaked out. We googled you, under Ted Gross Writer, and you are linked to a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” last but not least I click and acquire led to a further site (no url right here as I tend not to want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which ripped off, of all the content around the internet, MY PERSONAL profile to get around the porn campaigns. UGH! However you see that is normally how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two situations: 1 . You have keywords inside your meta draw (and you ought to have them! ) The little Search results “bot” (that is a software program whose work it is to travel around around the Internet, never rests and never eats and climbs into all those porno sites too!, and covers information on EACH AND EVERY ONE sites so the information can be categorized), concerns our web page of hairisnotforever and reads the keywords on the site. Then this little bot makes a overview of the web site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines typically “see”, they are really NOT visual (males will be visually oriented not Search Engines! ) thus graphics usually are not taken into account if you use the in die jahre gekommen tag. ) The algorithms get more plus more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember classic content! )
2 . You may have no keywords in your meta tag hence the engine simply just looks at your content.
So the happy couple figures okay lets place the word scalp say, in every single sentence at least 3 x. NO! Is not going to do that. Excessive use of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used usually, but NOT overused.
Now when you Google with respect to hair items using the term “balding”, the Search Engine has the keyword, and dependant on a million guidelines decides what position for the specific key phrase, hairisnotforever may have, and passes it out.
Consequently our few figures www.xption.com what the hell. All of us will also sell off mascara, and in addition they put in a picture advert plus the word mascara in their keywords, without having any content because of it. Well then is going to be listed seeing that the last of your last for the last for any individual looking for “mascara”. So just for this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta tag. ”