Is your Blog Working For Your Website?
Fine right now we know content material is king. And naturally since we have become creating our personal blogs, (remember blogs can be short slang for Weblogs – which is what their particular “formal and official” identity is), almost all of our facts is going to be “unique” and “Original”. Yet regularly, since we have become only human, and since all of us simply cannot “create” more and more facts, we will copy info from other internet sites. That is interesting. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now let me make this apparent. If you are giving a service to the people, where most of your business is usually to offer out links to other places exactly where people are able to get information, therefore are a repository where people come to get links, because you already have all the investigate – that may be fine. Because what you will loose in content, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE GETS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the sole parameter a great Search Engine examines. Not by a long shot.
This is a critical indicate keep in mind. Anything we is going to talk about, just about every method, right from content to email to data to whatever, has yet one objective in mind. To consistently and constantly boost and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the service you are providing, to come back. So please differentiate involving the end goal as well as the methods. Content (discussed inside our first article) is a technique towards the goal of getting classified by a good placement on a search results, and the goal is to experience people apply and arrive to your site or weblog, and make a “buzz” about this. (We can talk about that much later inside our series. )
Let us get back to content for any moment. In this article we are dealing with something that each and every one writers know about and are acquainted with. Text, ideas, phrases. Classic, unique text message.
So in order to continue on our own fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Just before explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.
If you have a site selling curly hair beauty assists, you will want to sell off your material writing content around everything you are selling. Definitely if you write something about the difference between the latest models of of dish washers, this is not going to relate to the “subject matter” and content material of your site. So you will certainly write content articles around nice hair supplies. You will write content articles on good hair care, to be able to dye nice hair, how to get eliminate split-ends, how often to shampoo etc . and so forth
Our magic hair website is called “Hair Is Not really Forever”. Nevertheless this is each of our site for the moment and we will preserve it as we complement. hairisnotforever has a blog. This blog all of us will call up “SilkyFairHair” and we’ll put it, with regard to our example in under the proprietor that’s aptly known as Mr. Nor Hair. So now we have as follows:
1 . Site – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles particularly when I are able to the article on the importance of choosing the best name.
Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. They create the internet site, get each of the necessary stuff to sell a thing on it, set a couple of articles or blog posts about curly hair and settle-back and wait for an people to come beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in English language, “Knock. Knock. Good Morning! Any individual Home? ”
Okay the Hair couple know about keywords. Consequently they develop articles by which EVERY term has the word hair in it (or balding). Although hair is the name of the game. They make sure their content material is main, and once they may have written two HTML internet pages of your hair articles, strategically placed by their cousin the graphic singer (who is normally bald) surrounding the advertisements with regards to hair companies now they presume they are done!
Woah! Not by a LONG SHOT! And here is where it gets depressing meant for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are like indices or if you wish, groups. A key phrase is something which the search engine looks for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The 1st in the page header of the site. about what is known as the section just for “meta” tags. We will deal with meta tags in a different article, even so let us only say they are the keywords most search engine look for (with their “bots”) when visiting your internet site. An example traguardo tag with regards to keywords about our site may be like this:
Again in our article(s) in meta tags all of us will go over these keywords, and the meta tag, but for at this moment take that as a provided these are some of the keywords which is in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta tag and presumed that was what the internet site was about and listed this website under individuals keywords. This was caught on immediately, and humans currently being the handy devils they are really, began listing keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult sites specifically, adopting this kind of as yet one other “fool the engine” technique, would set keywords like “hair”, “technology” etc . to their meta tags, and provide the site an innocuous brand and there you are, more traffic.
Therefore in the never ending battle Search Engines caught upon, and have a few facts. They deprecated the importance of this keywords in the meta tags with respect to their algorithms, UNLESS this on the site basically did meet the keywords. Of course , this did not include enough while porn sites will set “real” articles around the stuff. Let me give you a LEGITIMATE example that i find funny, but it is extremely serious.
In a single of my personal posts in the blog, you can observe my bio which is picked up by search engines like google. The other day I just received a message from an old flame of mine stating “I freaked out. I actually googled you, under Ted Gross Copy writer, and you are connected with a site about tushy’s! inch So I head out and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” last but not least I just click and obtain led to one other site (no url below as I do not want to publicize that site designed for obvious reasons) and I arrive to a adult site which in turn ripped off, out of all the content over the internet, MY profile to position around all their porn advertisements. UGH! However you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two situations: 1 . You could have keywords inside your meta draw (and you should have them! ) The little Search results “bot” (that is a computer program whose work it is to travelling around the Internet, never sleeps and never eats and gets to all those porn sites as well!, and accumulates information on MOST sites so the information may be categorized), reaches our internet site of hairisnotforever and says the keywords on the webpage. Then this little robot makes a snapshot of the web page. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines typically “see”, they are simply NOT visible (males will be visually oriented not Search engines like google! ) so graphics aren’t taken into account if you do not use the alt tag. ) The methods get more plus more sophisticated in the future and they look for content, keywords, phrases etc . (Remember primary content! )
2 . You could have no keywords in your meta tag hence the engine just simply looks at your content.
So our happy few figures okay lets place the word frizzy hair say, in every single sentence at least 3 times. NO! May do that. Excessive use of a key word is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT over-used.
Now as you Google intended for hair products using the expression “balding”, the Search Engine has the key word, and based upon a million guidelines decides what position to the specific key phrase, hairisnotforever could have, and nourishes it out.
Consequently our couple figures www.mosquitotrackers.com what the hell. We will also sell off mascara, plus they put in an image advert plus the word wimpernbetonung in their keywords, without having virtually any content because of it. Well then will likely be listed seeing that the last on the last with the last for everyone looking for “mascara”. So in this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta indicate. ”