So is your Blog Helping Your Company Site?
Okay so now we know cwa3122.org articles is king. And naturally since we are creating our blogs, (remember blogs is certainly short slang for Blogs – which is what their very own “formal and official” identity is), most of our information is going to be “unique” and “Original”. Yet occasionally, since our company is only individuals, and since we simply cannot “create” more and more facts, we will copy facts from other sites. That is neat. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now i want to make this obvious. If you are giving a service in people, where most of your business is usually to offer away links to other places where people could possibly get information, in other words you are a repository where people come to get links, because you already did all the analysis – that is fine. Since what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE ARRIVES AT – MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the only parameter a great Search Engine looks at. Not by a long shot.
This can be a critical indicate keep in mind. All sorts of things we will certainly talk about, every method, via content to email to data to whatsoever, has nevertheless one objective in mind. To consistently and constantly increase and build your web site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the system you are providing, to come back. Therefore please differentiate between end goal as well as the methods. Content material (discussed in our first article) is a method towards the target of getting listed in a good status on a google search, and the goal is to include people make use of and come to your site or blog, and make a “buzz” about this. (We is going to talk about that much later within our series. )
Let us resume content to get a moment. Right here we are referring to something that each and every one writers know about and are acquainted with. Text, phrases, phrases. First, unique textual content.
So in order to continue on our fairly rational path, we will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Prior to explaining just the thing these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.
If you have a website selling your hair beauty helps, you will want to sell off your material writing content around everything you are selling. Certainly if you publish something about the between different types of dish washers, this is not likely to relate to the “subject matter” and content material of your internet site. So you definitely will write content around your hair supplies. You can write articles or blog posts on very good hair care, method dye your hair, how to get reduce split-ends, how often to shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. Nonetheless this is our site for the moment and we will keep it as we go along. hairisnotforever also has a weblog. This blog we will phone “SilkyFairHair” and we will put it, in the interest of our case in point in under the name of the proprietor who is aptly known as Mr. Nor Hair. Right now we have the following:
1 . Web-site – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These types of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles specially when I be able to the article in the importance of choosing the best name.
Hence Mr. Neither Hair great wife, Mrs. Purple Wild hair work together. They will create the internet site, get each of the necessary stuff to sell a thing on it, set a couple of content articles about curly hair and sit back and wait for an people to come beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in Uk, “Knock. Hit. Good Morning! Anyone Home? inches
Okay the Hair couple learn about keywords. So they generate articles in which EVERY phrase has the term hair in it (or balding). Although hair may be the title of the game. They make sure their content is basic, and once they may have written two HTML internet pages of head of hair articles, strategically placed by way of a cousin the graphic designer (who is bald) about the advertisements meant for hair companies now they presume they are done!
Woah! Certainly not by a LONG SHOT! Here is just where it gets depressing with regards to the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, types. A key word is something which the search engine will look for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords we all refer to are in two distinct and totally different locations. The initial in the webpage header for the site. in what is known as the section for “meta” tags. We is going to deal with meta tags in a varied article, however let us just say they are the keywords most internet search engine look for (with their “bots”) when visiting your blog. An example destinazione tag pertaining to keywords on our internet site may seem like this:
Again inside our article(s) in meta tags we all will talk about these keywords, and meta tags, but for nowadays take that as a presented these are a few of the keywords which will be in the destinazione tag.
If the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta indicate and thought that was what the web page was about and listed the internet site under individuals keywords. This is caught to immediately, and humans being the crafting devils they are simply, began list keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)
So adult sites especially, adopting this as yet a second “fool the engine” approach, would set keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous identity and there you are, more traffic.
Thus in the never-ending battle Search Engines caught upon, and does a few details. They deprecated the importance from the keywords inside the meta tags relating to their methods, UNLESS this content on the site in fact did meet the keywords. Of course , this was not enough seeing that porn sites will place “real” articles around all their stuff. I will give you a ACTUAL example that we find funny, but it is extremely serious.
In one of my personal posts on my blog, lit . my biography which is acquired by search engines like yahoo. The other day I actually received an email from an old flame of mine saying “I freaked out. I actually googled you, under Wyatt Gross Writer, and you are associated with a site about tushy’s! inches So I head out and Yahoo it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” and I click and receive led to a further site (no url below as I tend not to want to publicize that site designed for obvious reasons) and I come to a adult porn site which ripped off, out of all the content on the internet, MY OWN profile set around all their porn advertisements. UGH! Nevertheless, you see that is certainly how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You have keywords inside your meta label (and you should have them! ) The little Search results “bot” (that is a software package whose task it is to travelling around the Net, never sleeps and never feeds on and gets to all those adult sites also!, and accumulates information on MOST sites therefore the information can be categorized), involves our site of hairisnotforever and scans the keywords on the site. Then this little android makes a snapshot of the website page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines is not going to “see”, they can be NOT visible (males are visually focused not Search engines like google! ) hence graphics aren’t taken into account if you use the alt tag. ) The methods get more and more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your meta tag therefore the engine simply just looks at your content.
So the happy couple figures fine lets place the word curly hair say, in every single sentence at least three times. NO! Don’t do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It must be used and used frequently, but NOT overused.
Now when you Google pertaining to hair products using the phrase “balding”, the Search Engine has the keyword, and based upon a million variables decides what position to that specific keyword, hairisnotforever could have, and rss feeds it out.
Hence our couple figures what the hell. We all will also sell off mascara, they usually put in a picture advert as well as the word wimpernfärbung in their keywords, without having virtually any content for doing it. Well then will probably be listed seeing that the last of your last in the last for any person looking for “mascara”. So with this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta draw. ”