So is your Blog Helping Your Website?
Okay right now we know articles is king. And of course since you’re creating our own blogs, (remember blogs can be short slang for Blogs – which can be what the “formal and official” identity is), the majority of our information is going to be “unique” and “Original”. Yet from time to time, since our company is only people, and since we simply cannot “create” more and more info, we will certainly copy information from other web sites. That is cool. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now allow me to make this crystal clear. If you are providing a service to people, where your primary business is usually to offer out links to other places wherever people can get information, in other words you are a repository where persons come to get backlinks, because you already have all the study – that is fine. Because what you will loose in articles, you will cosmetic in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine examines. Not with a long shot.
That is a critical point out keep in mind. All kinds of things we might talk about, just about every method, by content to email to lists to whatever, has nonetheless one objective in mind. To consistently and constantly boost and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the system you are selling, to come back. So please differentiate between your end goal and the methods. Content material (discussed inside our first article) is a approach towards the objective of getting classified by a good status on a search engine, and the aim is to experience people employ and come to your website or blog, and generate a “buzz” about it. (We will certainly talk about this much later within our series. )
Let us get back to content for that moment. In this article we are discussing something that all writers find out about and are knowledgeable about. Text, terms, phrases. Unique, unique text message.
So to be able to continue on our own fairly reasonable path, all of us will now pay attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Just before explaining just the thing these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more carefully.
If you have a website selling wild hair beauty assists, you will want to promote your materials writing articles around the things you are selling. Certainly if you publish something about the difference between different models of dishwashers, this is not going to relate to the “subject matter” and articles of your internet site. So you will write article content around hair supplies. You can write content on good hair care, method dye nice hair, how to get reduce split-ends, how often to shampoo etc . and so forth
Our magic hair web-site is called “Hair Is Not really Forever”. Nevertheless this is our site for the moment and we will keeping it as we complement. hairisnotforever also offers a blog page. This nfy.theemed.eu.org blog we will phone “SilkyFairHair” and we’ll put it, with regard to our example in under the name of the proprietor who may be aptly called Mr. Neither Hair. So now we have as follows:
1 . Website – Locks Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly when I reach the article around the importance of discovering the right name.
And so Mr. Nor Hair wonderful wife, Mrs. Purple Head of hair work together. They will create the website, get each of the necessary stuff to sell anything on it, set a couple of articles or blog posts about wild hair and settle-back and wait for the people to come beating all their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you state in English, “Knock. Knock. Good Morning! Anyone Home? ”
Okay the Hair couple learn about keywords. Thus they generate articles in which EVERY sentence has the word hair in it (or balding). But hair is the name of the game. They make sure their content material is first, and once they have written two HTML pages of mane articles, smartly placed by way of a cousin the graphic musician (who is normally bald) around the advertisements to get hair companies now they presume they are done!
Woah! Certainly not by a EXTENDED SHOT! Here is in which it gets depressing just for the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are like indices or if you wish, groups. A key phrase is something which the search engine will look for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The first in the web page header on the site. about what is known as the section for the purpose of “meta” tags. We definitely will deal with the meta tag in a different article, however let us only say they are the keywords most internet search engine look for (with their “bots”) when visiting your internet site. An example destinazione tag designed for keywords upon our web page may appear like this:
Again in our article(s) upon meta tags we will talk about these keywords, and the meta tag, but for right now take this as a offered these are some of the keywords that is to be in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta marking and presumed that was what the web page was about and listed the website under individuals keywords. This was caught to immediately, and humans simply being the crafting devils they are, began real estate keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So adult porn sites especially, adopting this kind of as yet some other “fool the engine” technique, would set keywords like “hair”, “technology” etc . within their meta tags, and offer the site a great innocuous name and bam !, more traffic.
And so in the never-ending battle Search engines like yahoo caught about, and would a few things. They deprecated the importance from the keywords in the meta tags with respect to their algorithms, UNLESS this great article on the site basically did match the keywords. Of course , this did not include enough for the reason that porn sites will place “real” content material around their very own stuff. Let me give you a GENUINE example that i find funny, but it is very serious.
In one of my posts on my blog, you can view my bio which is taken care of by search engines. The other day We received a message from a vintage flame of mine declaring “I freaked out. My spouse and i googled you, under Allen Gross Copy writer, and you are connected with a site about tushy’s! ” So I choose and Google it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The true Version by Tushy” of course I just click and get led to some other site (no url in this article as I tend not to want to publicize that site meant for obvious reasons) and I arrive to a adult porn site which ripped off, out of all the content over the internet, MY PERSONAL profile to get around their porn adverts. UGH! Nevertheless, you see that is normally how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay now what happens – not in theory but in practice.
Two cases: 1 . You may have keywords in your meta draw (and you need to have them! ) The little Search results “bot” (that is a computer program whose task it is to travelling around the Net, never naps and never feeds on and climbs into all those adult sites also!, and sees information on ALMOST ALL sites hence the information may be categorized), comes to our site of hairisnotforever and says the keywords on the page. Then this kind of little bot makes a overview of the website page. Then the algorithms take over and match the keywords in the meta tags for the text and stuff in your site. (Remember Search Engines avoid “see”, they are really NOT image (males will be visually focused not Search Engines! ) consequently graphics are definitely not taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You could have no keywords in your meta tag and so the engine only looks at your articles.
So the happy few figures alright lets put the word frizzy hair say, in every sentence by least 3 x. NO! No longer do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be punished for it! It should be used and used often, but NOT overused.
Now at the time you Google for hair products using the expression “balding”, the Search Engine has the key word, and based on a million parameters decides what position to the specific key phrase, hairisnotforever may have, and rss feeds it out.
Therefore our couple figures what the hell. We will also offer mascara, plus they put in a picture advert as well as the word mascara in their keywords, without having virtually any content for this. Well then will most likely be listed while the last of your last for the last for any individual looking for “mascara”. So just for this lesson the formula is:
“Content+Keywords inside the content+Keywords in Meta label. ”