So is your Blog Promoting Your Internet Business Site?
OK so now we know articles is king. And of course since we have become creating our own blogs, (remember blogs is short slang for Weblogs – which can be what the “formal and official” name is), almost all of our data is going to be “unique” and “Original”. Yet regularly, since our company is only individuals, and since we all simply cannot “create” more and more facts, we is going to copy info from other web sites. That is awesome. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this very clear. If you are offering a service to the people, where your primary business is to offer out links to other places just where people might get information, in other words you are a repository where persons come to get links, because you already do all the research – that is certainly fine. Mainly because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the only parameter a great Search Engine discusses. Not by a long shot.
This is a critical point to keep in mind. All kinds of things we will certainly talk about, just about every method, from content to email to data to whatsoever, has although one goal in mind. To consistently and constantly maximize and build your internet site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the services you are providing, to come back. Therefore please differentiate amongst the end goal as well as the methods. Content (discussed within our first article) is a method towards the target of getting listed in a good posture on a search engine, and the aim is to include people work with and arrive to your site or weblog, and produce a “buzz” about this. (We can talk about that much later within our series. )
Let us get back to content for any moment. Here we are talking about something that almost all writers find out about and are acquainted with. Text, phrases, phrases. Original, unique textual content.
So in order to continue on our personal fairly rational path, we will now pay attention to the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Prior to explaining just the thing these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more cautiously.
If you have a website selling mane beauty assists, you will want to promote your material writing articles around whatever you are selling. Definitely if you produce something about the between different types of dish washers, this is not gonna relate to the “subject matter” and content of your internet site. So you will certainly write content around hair supplies. You are likely to write article content on great hair care, for you to dye nice hair, how to get eliminate split-ends, when to shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. Nevertheless this is each of our site for the moment and we will preserve it as we complement. hairisnotforever has a blog page. This tourdulichtaubien.com blog all of us will contact “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the proprietor that is aptly called Mr. Nor Hair. So now we have as follows:
1 . Site – Wild hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles in particular when I are able to the article relating to the importance of finding the right name.
So Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. That they create this website, get each of the necessary products to sell some thing on it, set a couple of content articles about hair and relax and wait for a people to come beating all their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you claim in The english language, “Knock. Knock. Good Morning! Anyone Home? inches
Okay the head of hair couple learn about keywords. Consequently they create articles through which EVERY sentence has the word hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their articles is first, and once they have written two HTML web pages of hair articles, strategically placed by way of a cousin the graphic singer (who is certainly bald) throughout the advertisements for the purpose of hair companies now they think they are carried out!
Woah! Not really by a PROLONGED SHOT! And here is just where it gets depressing just for the uninformed and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A key word is a thing that the search engine will be for and validate (in our day), to use as among the parameters regarding how to list your site.
The keywords we all refer to happen to be in two distinct and totally different locations. The first in the page header of the site. about what is known as the section designed for “meta” tags. We is going to deal with meta tags in a distinct article, on the other hand let us only say they are the keywords most search engine look for (with their “bots”) when visiting your blog. An example coto tag for the purpose of keywords on our web page may appear like this:
Again within our article(s) on meta tags all of us will talk about these keywords, and meta tags, but for at this moment take that as a granted these are some of the keywords which is in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta point and suspected that was what the web page was about and listed the site under the keywords. This was caught onto immediately, and humans being the handy devils they are simply, began real estate keywords that had not do with the sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Hits & Eyeballs)
So adult sites especially, adopting this as yet some other “fool the engine” approach, would put keywords just like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous identity and bam !, more traffic.
Hence in the never ending battle Search Engines caught in, and have a few tasks. They deprecated the importance within the keywords in the meta tags regarding to their methods, UNLESS a few possibilities on the site basically did meet the keywords. Of course , this was not enough as porn sites will put “real” content around all their stuff. I will give you a ACTUAL example that we find funny, but it is extremely serious.
In one of my own posts on my blog, you will find my biography which is acquired by search engines like google. The other day I received an email from a well used flame of mine expressing “I freaked out. My spouse and i googled you, under Wyatt Gross Copy writer, and you are associated with a site regarding tushy’s! ” So I visit and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” and lastly I click and obtain led to an additional site (no url here as I tend not to want to publicize that site pertaining to obvious reasons) and I come to a adult site which will ripped off, out of all the content over the internet, MY OWN profile to get around the porn advertising. UGH! But you see that is certainly how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords within your meta marking (and you ought to have them! ) The little Google search “bot” (that is a program whose task it is to travel around the Internet, never sleeps and never eats and gets to all those adult porn sites too!, and sees information on EVERY sites therefore the information can be categorized), reaches our internet site of hairisnotforever and states the keywords on the web page. Then this little robot makes a snapshot of the webpage. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines typically “see”, they are NOT image (males are visually focused not Search engines like google! ) hence graphics aren’t taken into account unless you use the alternative tag. ) The algorithms get more plus more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember original content! )
2 . You have no keywords in your coto tag hence the engine just looks at your content.
So our happy few figures ok lets put the word wild hair say, in every single sentence by least three times. NO! Avoid do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now as you Google with respect to hair products using the phrase “balding”, the major search engines has the key phrase, and based upon a million parameters decides what position for your specific key phrase, hairisnotforever could have, and feeds it out.
Hence our few figures the actual hell. We will also sell off mascara, they usually put in an image advert as well as the word wimperntusche in their keywords, without having any content for doing this. Well then will likely to be listed because the last of the last for the last for any individual looking for “mascara”. So just for this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta point. ”