So is your Blog Promoting Your Web-site?
Alright so now we know obintcp.ga articles is king. Last but not least since i will be creating our personal blogs, (remember blogs can be short slang for Blogs – which can be what the “formal and official” brand is), most of our details is going to be “unique” and “Original”. Yet every so often, since we are only human, and since we all simply cannot “create” more and more data, we definitely will copy info from other websites. That is nice. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now let me make this very clear. If you are supplying a service to people, where most of your business is to offer out links to other places wherever people are able to get information, in other words you are a repository where people come to get links, because you already do all the research – that may be fine. Mainly because what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the only parameter an Search Engine examines. Not with a long shot.
This really is a critical indicate keep in mind. All we should talk about, every method, via content to email to data to whatsoever, has nevertheless one target in mind. To consistently and constantly increase and build your web site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the company you are selling, to come back. So please differentiate regarding the end goal plus the methods. Content material (discussed within our first article) is a method towards the goal of getting listed in a good job on a internet search engine, and the goal is to possess people employ and arrive to your web-site or blog, and generate a “buzz” about this. (We will talk about that much later in our series. )
Let us resume content for your moment. In this article we are talking about something that every writers find out about and are acquainted with. Text, text, phrases. Unique, unique text.
So to be able to continue on our very own fairly rational path, all of us will now pay attention to the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Before explaining precisely what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more carefully.
If you have a website selling curly hair beauty aids, you will want to sell your material writing content around what you are selling. Certainly if you publish something about the between different models of dish washers, this is not going to relate to the “subject matter” and content of your internet site. So you might write content around flowing hair supplies. You can expect to write content on very good hair care, for you to dye your hair, how to get eliminate split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair internet site is called “Hair Is Not really Forever”. But this is each of our site for the moment and we will keep it as we complement. hairisnotforever also has a blog. This blog all of us will call “SilkyFairHair” and we will put it, for the sake of our model in under the proprietor that is aptly known as Mr. Neither Hair. Right now we have the following:
1 . Web-site – Curly hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are crucial and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles especially when I get to the article on the importance of discovering the right name.
Hence Mr. Neither Hair and his wife, Mrs. Purple Mane work together. They create the internet site, get each of the necessary stuff to sell something on it, write a couple of articles about hair and settle-back and wait for an people to come beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you say in Uk, “Knock. Topple. Good Morning! Any individual Home? ”
Okay the Hair couple know about keywords. And so they generate articles in which EVERY sentence in your essay has the word hair in it (or balding). Yet hair is the name of the game. They make sure their content material is primary, and once they may have written two HTML webpages of curly hair articles, strategically placed by their cousin the graphic musician (who is certainly bald) surrounding the advertisements for hair products and now they presume they are done!
Woah! Certainly not by a LONG SHOT! And here is in which it gets depressing intended for the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or if you wish, classes. A keyword is something which the search engine will look for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords we refer to are in two distinct and totally different places. The initial in the page header of the site. about what is known as the section just for “meta” tags. We will deal with meta tags in a varied article, on the other hand let us merely say they are the keywords most search results look for (with their “bots”) when visiting your blog. An example destinazione tag intended for keywords in our site may look like this:
Again inside our article(s) in meta tags we will talk about these keywords, and meta tags, but for right now take it as a presented these are a number of the keywords that will be in the destinazione tag.
When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and answered that was what the internet site was about and listed this website under many keywords. It was caught on to immediately, and humans being the handy devils they are, began record keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)
So adult porn sites specifically, adopting this as yet an additional “fool the engine” technique, would put keywords like “hair”, “technology” etc . within their meta tags, and present the site an innocuous identity and bam !, more traffic.
And so in the limitless battle Search engines like yahoo caught on, and does a few details. They deprecated the importance of this keywords in the meta tags regarding to their algorithms, UNLESS this content on the site truly did match the keywords. Of course , this did not include enough when porn sites will set “real” articles around their very own stuff. Let me give you a ACTUAL example which I find funny, but it is incredibly serious.
In one of my posts on my blog, you will find my bio which is found by search engines like yahoo. The other day I received a message from an ancient flame of mine expressing “I freaked out. I just googled you, under Allen Gross Article writer, and you are linked with a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifth position is: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and of course I simply click and obtain led to an additional site (no url here as I do not want to publicize that site just for obvious reasons) and I arrive to a adult porn site which usually ripped off, of all the content to the internet, MY profile to set around all their porn advertisements. UGH! However, you see that can be how crafting people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two situations: 1 . You have keywords within your meta marking (and you need to have them! ) The little Search results “bot” (that is a computer software whose job it is to travel around around the Net, never naps and never consumes and gets into all those porno sites too!, and picks up information on PRETTY MUCH ALL sites so the information could be categorized), reaches our internet site of hairisnotforever and reads the keywords on the webpage. Then this kind of little robot makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines avoid “see”, they may be NOT video or graphic (males are visually focused not Search Engines! ) hence graphics are certainly not taken into account if you use the kosmos tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your traguardo tag hence the engine just looks at your content.
So the happy couple figures ok lets place the word locks say, in every sentence for least 3 x. NO! Can not do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now when you Google designed for hair products using the expression “balding”, the Search Engine has the key word, and based on a million parameters decides what position while using specific key word, hairisnotforever will have, and rss feeds it out.
And so our couple figures what the hell. All of us will also promote mascara, and they put in an image advert as well as the word mascara in their keywords, without having any kind of content for it. Well then will likely be listed seeing that the last of this last belonging to the last for any person looking for “mascara”. So for this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta label. ”