So is your Blog Promoting Your Website for your company?
OK right now we know content is king. And lastly since we could creating our personal blogs, (remember blogs can be short slang for Websites – which is what all their “formal and official” name is), almost all of our details is going to be “unique” and “Original”. Yet from time to time, since people are only real human, and since we simply cannot “create” more and more data, we can copy information from other websites. That is interesting. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now i want to make this very clear. If you are offering a service to people, where your primary business should be to offer away links to other places wherever people can usually get information, therefore are a repository where persons come to get links, because you already performed all the groundwork – that is fine. Because what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine discusses. Not by a long taken.
This is certainly a critical point out keep in mind. All the things we definitely will talk about, every method, right from content to email to lists to whatsoever, has although one target in mind. To consistently and constantly maximize and build your internet site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the product you are providing, to come back. Therefore please differentiate between the end goal plus the methods. Content material (discussed within our first article) is a technique towards the target of getting listed in a good spot on a google search, and the objective is to experience people apply and arrive to your internet site or blog page, and generate a “buzz” about this. (We will talk about that much later in our series. )
Let us get back on content for the moment. Here we are discussing something that each and every one writers find out about and are familiar with. Text, ideas, phrases. First, unique textual content.
So in order to continue on our personal fairly reasonable path, we will now give full attention to the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Prior to explaining just the thing these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more thoroughly.
If you have a site selling curly hair beauty assists, you will want to sell your materials writing content around everything you are selling. Obviously if you compose something about the between different models of dishwashers, this is not likely to relate to the “subject matter” and articles of your internet site. So you should write articles around your mane supplies. You will write content on good hair care, in order to dye flowing hair, how to get rid of split-ends, when to shampoo etc . etc .
Our magic hair internet site is called “Hair Is Certainly not Forever”. Yet this is each of our site for now and we will preserve it as we go along. hairisnotforever even offers a blog. This yatinathrealty.com blog we will call “SilkyFairHair” and we’ll put it, with regard to our model in under the proprietor who may be aptly named Mr. Neither Hair. So now we have the following:
1 . Web Site – Curly hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These types of names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles in particular when I reach the article around the importance of finding the right name.
Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Hair work together. They will create the web page, get all of the necessary stuff to sell a thing on it, write a couple of content articles about your hair and settle-back and wait for an people to arrive beating their “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you state in English, “Knock. Knock. Good Morning! Any individual Home? inches
Okay the head of hair couple know about keywords. Consequently they develop articles through which EVERY term has the expression hair in it (or balding). But hair is the name of the video game. They make sure their content material is main, and once they have written two HTML webpages of hair articles, intentionally placed by their cousin the graphic artisan (who is normally bald) throughout the advertisements with respect to hair companies now they presume they are carried out!
Woah! Certainly not by a LENGTHY SHOT! And here is wherever it gets depressing just for the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A keyword is something that the search engine will be for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we refer to are in two distinct and totally different spots. The initial in the site header from the site. in what is known as the section with regards to “meta” tags. We should deal with meta tags in a distinctive article, on the other hand let us merely say they are the keywords most google search look for (with their “bots”) when visiting your web site. An example coto tag to get keywords about our internet site may seem like this:
Again within our article(s) on meta tags we will discuss these keywords, and the meta tag, but for at this moment take it as a granted these are some of the keywords which is in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta draw and suspected that was what the site was about and listed the website under all those keywords. This was caught up on immediately, and humans simply being the crafting devils they are simply, began list keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So porno sites especially, adopting this as yet another “fool the engine” technique, would place keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous name and there you are, more traffic.
And so in the limitless battle Search engines like google caught about, and would a few details. They deprecated the importance with the keywords in the meta tags regarding to their algorithms, UNLESS this content on the site in fact did meet the keywords. Of course , this did not include enough mainly because porn sites will set “real” articles around their very own stuff. Let me give you a GENUINE example that we find funny, but it is very serious.
In one of my own posts on my blog, you’ll my bio which is noticed by search engines like google. The other day I just received a message from a well used flame of mine saying “I freaked out. I just googled you, under Wyatt Gross Copy writer, and you are linked to a site about tushy’s! inch So I move and Yahoo it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and definitely I simply click and obtain led to an alternative site (no url in this article as I usually do not want to publicize that site just for obvious reasons) and I arrive to a adult site which will ripped off, of all the content around the internet, MY profile to get around their particular porn advertisements. UGH! However you see that is definitely how crafting people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two cases: 1 . You could have keywords in your meta tag (and you should have them! ) The little Google search “bot” (that is a computer program whose task it is to travelling around the Net, never sleeps and never consumes and climbs into all those adult porn sites also!, and covers information on ALL OF THE sites and so the information may be categorized), comes to our web page of hairisnotforever and says the keywords on the webpage. Then this little bot makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines is not going to “see”, they are NOT video or graphic (males happen to be visually oriented not Search Engines! ) therefore graphics are definitely not taken into account unless you use the kosmos tag. ) The algorithms get more and even more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember primary content! )
2 . You may have no keywords in your coto tag therefore the engine simply just looks at your articles.
So our happy few figures okay lets place the word scalp say, in each and every sentence in least 3 times. NO! Do do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now as you Google just for hair products using the expression “balding”, the major search engines has the keyword, and dependant on a million parameters decides what position while using specific key phrase, hairisnotforever may have, and passes it out.
Therefore our few figures the particular hell. We all will also sell off mascara, and in addition they put in an image advert plus the word wimpernfärbung in their keywords, without having virtually any content for doing this. Well then will probably be listed as the last of the last for the last for any individual looking for “mascara”. So just for this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta point. ”