So is your Blog Working For Your Site?
OK right now we know content material is king. Last but not least since you’re creating our blogs, (remember blogs is short slang for Blogs – which is what the “formal and official” brand is), most of our information is going to be “unique” and “Original”. Yet once in a while, since we have only man, and since we all simply cannot “create” more and more data, we is going to copy data from other websites. That is nice. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.
Now let me make this apparent. If you are supplying a service in people, where your main business should be to offer away links to other places where people are able to get information, in other words you are a database where persons come to get links, because you already do all the study – that is fine. Because what you will loose in content, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE STRIKES – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the sole parameter an Search Engine looks at. Not by a long shot.
This really is a critical point to keep in mind. Every thing we should talk about, every single method, coming from content to email to to do this to whatever, has yet one goal in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the product you are selling, to come back. Therefore please differentiate involving the end goal plus the methods. Content (discussed within our first article) is a method towards the aim of getting listed in a good status on a search results, and the goal is to have people apply and arrive to your site or weblog, and produce a “buzz” about it. (We is going to talk about this much later inside our series. )
Let us get back on content for the moment. Below we are speaking about something that each and every one writers know about and are familiar with. Text, key phrases, phrases. First, unique textual content.
So to be able to continue on our personal fairly logical path, we will now focus on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Prior to explaining precisely what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.
If you have a website selling scalp beauty assists, you will want to sell off your materials writing content around what you are selling. Definitely if you create something about the difference between the latest models of of dishwashers, this is not gonna relate to the “subject matter” and content of your internet site. So you should write article content around flowing hair supplies. You can expect to write content articles on good hair care, to be able to dye flowing hair, how to get reduce split-ends, how often to shampoo etc . and so forth
Our magic hair site is called “Hair Is Not really Forever”. Nevertheless this is each of our site at the moment and we will keep it as we go along. hairisnotforever also offers a blog page. This www.montanaria.it blog we will phone “SilkyFairHair” and we’ll put it, with regard to our case in point in under the proprietor who’s aptly known as Mr. Neither Hair. So now we have as follows:
1 . Web Site – Head of hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)
These types of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles particularly when I reach the article at the importance of choosing the best name.
And so Mr. Nor Hair and his wife, Mrs. Purple Head of hair work together. That they create this website, get each of the necessary products to sell some thing on it, set a couple of articles about wild hair and settle-back and wait for the people to come beating the “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in British, “Knock. Knock. Good Morning! Anyone Home? inches
Okay the Hair couple learn about keywords. So they produce articles through which EVERY sentence has the word hair in it (or balding). But hair is the name of the game. They make sure their content material is first, and once they have written two HTML web pages of frizzy hair articles, smartly placed by their cousin the graphic artisan (who is definitely bald) surrounding the advertisements designed for hair products and now they think they are carried out!
Woah! Not really by a LENGTHY SHOT! Here is exactly where it gets depressing meant for the uninformed and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A keyword is something which the search engine can look for and validate (in our day), to use as among the parameters on how to list your site.
The keywords all of us refer to will be in two distinct and totally different places. The initially in the site header of your site. in what is known as the section with regards to “meta” tags. We will deal with meta tags in a completely different article, even so let us just simply say these are the keywords most internet search engine look for (with their “bots”) when visiting your blog. An example traguardo tag for keywords about our site may appear like this:
Again inside our article(s) upon meta tags all of us will talk about these keywords, and meta tags, but for nowadays take this as a offered these are a few of the keywords that is in the meta tag.
When the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and assumed that was what the internet site was about and listed the site under many keywords. This was caught on to immediately, and humans staying the crafty devils they are, began itemizing keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)
So adult porn sites especially, adopting this kind of as yet another “fool the engine” technique, would set keywords just like “hair”, “technology” etc . within their meta tags, and offer the site an innocuous identity and there you are, more traffic.
Consequently in the limitless battle Search Engines caught about, and do a few factors. They deprecated the importance on the keywords in the meta tags matching to their algorithms, UNLESS a few possibilities on the site basically did match the keywords. Of course , this was not enough since porn sites will set “real” content around all their stuff. I will give you a ACTUAL example that i find funny, but it is extremely serious.
In a single of my own posts in the blog, you can view my biography which is picked up by search engines. The other day My spouse and i received a message from a classic flame of mine declaring “I freaked out. I just googled you, under Ted Gross Copy writer, and you are linked to a site regarding tushy’s! inches So I go and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” last but not least I click and obtain led to another site (no url right here as I will not want to publicize that site with regards to obvious reasons) and I arrive to a adult site which ripped off, out of all the content relating to the internet, MY profile to put around all their porn adverts. UGH! But you see that is certainly how handy people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two cases: 1 . You have keywords inside your meta draw (and you ought to have them! ) The little Internet search engine “bot” (that is a computer program whose job it is to travel around the Internet, never rests and never feeds on and enters all those porn sites too!, and picks up information on PRETTY MUCH ALL sites hence the information could be categorized), reaches our web page of hairisnotforever and says the keywords on the webpage. Then this kind of little bot makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines typically “see”, they are really NOT image (males will be visually oriented not Search engines like yahoo! ) hence graphics are not taken into account until you use the kosmos tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember unique content! )
2 . You have no keywords in your traguardo tag so the engine merely looks at your articles.
So our happy few figures fine lets put the word your hair say, in every sentence at least 3 times. NO! Don’t do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It should be used and used usually, but NOT overused.
Now when you Google intended for hair items using the phrase “balding”, the major search engines has the key word, and dependant on a million parameters decides what position just for the specific key word, hairisnotforever will have, and feeds it out.
So our few figures the particular hell. We all will also offer mascara, and put in a picture advert and the word wimperntusche in their keywords, without having virtually any content because of it. Well then will probably be listed because the last of your last of the last for any person looking for “mascara”. So in this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta label. ”